Box will fight Google Drive with ecosystem push


Gigaom

With Google Drive(s goog) hitting the cloud storage market like a gale force wind, Box continues to position itself as the preferred cloud storage supplier for business users. Toward that end, it’s polishing up its API;  adding new partners to its OneCloud network and building alliances with two New York startup groups to boost its profile beyond Silicon Valley.

In the past few months, the jockeying among cloud storage vendors — newbies like LogMeIn and more established players like SpiderOak, Box, Microsoft, and others — has been off the charts. All of these companies are trying to make themselves the Dropbox of the enterprise, Dropbox being the cloud storage choice for millions of consumers.

New API aims to ease integration with third party apps

Box aims to accomplish this, in part, by making it easier for third-party ISVs to make Box their de facto back-end storage with a…

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